
Zlatica Ilin is a seasoned MarTech strategist with 16.8 years of experience in email marketing, social media marketing, e-commerce, and analytics. Based in the Czech Republic, she specializes in digital transformation and customer experience. With extensive knowledge of advanced analytics, automation, and ESP/CRM management, Zlatica has worked with various analytics platforms and video platforms. She has a strong background in both B2C and B2B industries, including e-commerce, EdTech, luxury goods, TelCo, FinTech, and legal.

7x sfmc certified | senior marketing automation consultant at merkle dach&Marketing Automation Consultant
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