Tucker Hughes
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Executive Summary
Tucker Hughes is an industry leading Engagement Director and Strategist with 16.4 years of experience in fashion design, apparel, sketching, footwear, and Adobe Creative Suite. He has led integrated product, content, and media initiatives for major global brands, specializing in streetwear, new luxury, and digital content. Tucker has successfully led the digital transformation of Under Armour global marketing, generating 830M in tracked earned media in the first 12 months. He has also launched culturally impactful collaborations for Under Armour, generating 14 sell-out releases in 16 months. Tucker has also founded Creative Consultancy Sshiverr Creative, providing design and strategy for clients such as couture runway fashion design, app development, and sneaker concept design.
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