Trish Macmillan is a socioologist with over 15 years of qualitative research experience. He has led and supported innovative research projects across various practice areas, including experience design, consumer insight research, social research, usability testing, and user experience research. Trish has worked closely with leading Toronto strategy and design agencies on innovative digital strategy initiatives across industries. He has held positions such as Design Researcher at Idea Couture Inc., Lead Researcher at Tengja Digital, and Freelance Qualitative Researcher at Delvinia. Trish's expertise and interests lie in the digital strategy and design space, where he has collaborated with leading Toronto strategy and design agencies on digital strategy initiatives.

Design Researcher
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