Rick Collins
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Executive Summary
Rick Collins is a qualified accountant with 35.9 years of experience in FMCG Account Management. He specializes in pricing and promotions dynamics, applying extensive Epos and Loyalty data analysis to better understand Shopper Demand & Behaviour performance. Rick has a strong background in building tailored KPI trackers and ensuring strategic direction remains optimal. He has worked at Bettys & Taylors of Harrogate and Molson Coors Beverage Company, where he held various managerial positions. Rick's expertise lies in pricing and promotions dynamics, applying extensive market insights to determine the real drivers of Brand/Category performance, and building tailored KPI trackers. He is currently based in Gransington, United Kingdom.
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Bettys & Taylors of Harrogate
Revenue Growth Manager&Revenue Growth Manager at Taylors of Harrogate
Revenue Growth Manager
Revenue Growth Manager at Taylors of Harrogate
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