Rekha Gupta is an analytics professional with 10 years of experience, specializing in business analytics, strategic planning, market research, and data analytics. Based in the United States, Rekha is passionate about finding solutions to critical business needs through the power of analytics. With extensive skills in statistical data analysis, predictive modeling, marketing analytics, and customer segmentation, Rekha is interested in optimization, growth hacking, and digital marketing. Throughout her career, she has held various positions at Avalara, PayPal, Latentview Analytics, and GE, gaining expertise in research, analytics, and financial forecasting.

director analytics at avalara
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