Payal Shah
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Executive Summary
Payal Shah is a creative, educator, and strategist with 16.3 years of experience in brand development, corporate branding, and brand architecture. Based in Mumbai, India, she believes in the power of storytelling and leveraging behavioral data to drive brand growth and cultural assets. With a focus on consumer insights and brand strategy, Payal helps brands move beyond short-term solutions to position themselves for growth and sustainable market leadership. She has worked with a diverse range of clients, including Abbott, Seagrams Gin, Colgate Palmolive, Hilton, and Godrej Group of Industries. Payal is also a passionate side project organizer and has worked with prestigious organizations such as Abbott, Seagrams Gin, Colgate Palmolive, Hilton, and Godrej Group
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Interbrand
strategy director india- spearheading brand transformations at the intersection of insight strategy & design &Strategy Director | Head-Human Truths&Associate Strategy Director
strategy director india- spearheading brand transformations at the intersection of insight strategy & design
Strategy Director | Head-Human Truths
Associate Strategy Director
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