Natalie Herd

Natalie Herd is a highly experienced psychologist with 18.7 years of work experience. She is currently the Lead Researcher at The Social Deck, where she helps organizations innovate and engage people in positive social action. Natalie has a PhD in psychology and has helped clients from various sectors understand their behavior changes. She has provided behavioral insights to change health-related behaviors, reduce risky driving behaviors, increase charitable donations, and increase enrolments and subscriptions. Natalie has also worked closely with advertising agencies to test and refine social marketing interventions. She has advanced data analysis expertise in segmentation, conjoint analysis, and prediction modelling.