Melanie Sapanos
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Executive Summary
Melanie Sapanos is a strategic DTC and eCommerce marketing leader with 16.6 years of experience. She is skilled in digital marketing, strategy, media planning, and email marketing. Based in Huntington Beach, California, Melanie has a passion for building brands, accelerating growth, and maximizing customer lifetime value. She has a proven track record of designing successful customer acquisition, engagement, and retention strategies that drive revenue and long-term profitability. Melanie's expertise includes beauty/skincare, consumer packaged goods, direct-to-consumer, eCommerce, retail, and more.
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Current Workspace
Murad
Director, Digital Marketing at Murad, Unilever | Acquisition & Retention Marketing | Paid Media | CRM | Consumer Marketing&Senior Manager, Digital Marketing&Senior Manager, Digital Marketing
Director, Digital Marketing at Murad, Unilever | Acquisition & Retention Marketing | Paid Media | CRM | Consumer Marketing
Senior Manager, Digital Marketing
Senior Manager, Digital Marketing
Professional Background
Personal Interests
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