Lydia Herrera

Lydia Herrera is a digital marketer with 12.3 years of experience in journalism, public relations, digital marketing, social media marketing, and blogging. She is based in the United States and is passionate about the collision of data and creativity to drive impactful marketing. Lydia has expertise in B2B marketing, SaaS marketing, campaign optimization, data & analytics, SEO/SEM, A/B testing, paid social strategy, digital strategy, web production, web analytics, social media management & strategy, project management, cross-functional collaboration, and cross-functional collaboration. She has worked at various companies, including Skillsoft, HCLSoftware, Yext, IBM, and IBM, where she held positions such as Director of Digital Marketing and Senior Digital Strategi