
Luis Cortez is an executive with 16.4 years of experience in commercial marketing, particularly in consumer and shoppers, trademarketing, and sales. He has worked in multinational companies in the central Americas, focusing on high-performance culture, teamwork, and a mindset of investment to drive the value of the company. Luis is skilled in marketing strategy, customer insight, strategic planning, business strategy, and market planning. He is currently based in Guatemala and is seeking opportunities to maximize sales volume, participate in market research, and achieve financial objectives for various business units.

gerencia de ventas | gerencia de mercadeo | consumo masivo | p&l | shopper mkt | branding | medios | posicionamiento de marcas | route to market | canal directo e indirecto | liderazgo | formación de equipos | cam&Gerente Nacional De Ventas 'guatemala'&Shopper Manager | Customer Manager
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