Jennifer Barth
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Executive Summary
Jennifer Barth is an experienced ethnographer and social researcher with 18.9 years of work experience. She specializes in research design, qualitative research, and quantitative analysis. Based in Dartford, United Kingdom, Jennifer provides companies with thought leadership and media engagement opportunities on global issues impacting and shaping socio-cultural lives. Her current research focuses on the human impact of artificial intelligence (AI) through fieldwork experiments with IBM Watson and other providers, leading digital transformation research for Microsoft, Reinventing Loyalty with Adobe, and developing the Science of Common Ground for Heineken's award-winning Open your World campaign. She is skilled in research design, qualitative research, quantitative analysis, and working with people to bring to life the stories behind numbers.
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Symmetry
Founder | Research Director
Founder | Research Director
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