
Ines Lareo is an innovative and customer-focused executive with 22.8 years of experience in retail, management, human resources, store management, and customer service. Based in London, United Kingdom, she has led global strategic initiatives across digital and retail channels. Ines has a strong background in client development, engagement and acquisition, omnichannel deployment, and retail transformation. She is currently working as the Senior Director of CRM at Jimmy Choo and has previously held positions at Vashi, MATCHES, and Xerox. Ines is privileged to be part of luxury and fast-paced businesses across various product categories.

Senior Director CRM
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