David Ross is a category and sales professional with 20 years of experience in the food industry. He has successfully transformed the Greggs product range, transforming the business into a leading food to go retailer. David has successfully launched a 100m sub brand, improving consumer brand perception, and delivering the most successful launch ever in the Vegan sausage roll. He has also successfully developed private label and branded product portfolios. David is known for his can-do attitude, strong problem-solving abilities, and excellent leadership and coaching skills.

trading director ssp uk & ireland
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